Overview

Client: Bella Terra Hills
Clients: Pete Morrison & Diletta Bernabini
Location: Florida
Year: 2025
Category: Website Performance • Systems Integration • Hosting Migration • Technical Support

Bella Terra Hills is a retreat and event venue with an active calendar and a repeat customer base. AM&PM Marketing was brought in to address significant performance issues impacting the existing website experience.

Once the site was stabilized and performing reliably, the engagement expanded into a custom waiver workflow designed to reduce repeat-customer friction and improve record-keeping. With those systems in place, we then oversaw a full migration to WP Engine to create a more stable, scalable technical foundation.

Scope of Work

• Performance troubleshooting and optimization across the existing WordPress site

• Technical cleanup and stabilization to reduce slowdowns and inconsistent behavior

• Custom waiver workflow planning and implementation to support repeat customers

• Guidance around waiver integration with the Amelia booking process

• Investigation and resolution of imported waiver data issues (SmartWaiver CSV integrity)

• Full site migration from DreamHost to WP Engine, including database transfer, DNS coordination, and post-launch monitoring

Challenges

• Site Performance: The existing website required meaningful technical remediation before new systems could be layered in confidently.

• Waiver Data Integrity: Imported waiver records were incomplete due to missing essential fields (email and date of birth) in the source CSV, limiting reliable customer matching.

• Workflow Requirements: Waivers needed to be enforceable within the booking process while still reducing hassle for repeat customers.

Solutions

• Addressed performance bottlenecks and stabilized the site first, creating a dependable baseline.

• Implemented a waiver approach focused on repeat-customer recognition and reduced re-submission burden.

• Diagnosed the waiver import issue at the source-data level (incomplete export), then provided clear options to remediate — including a custom plugin update path if needed.

• Completed the hosting migration to WP Engine after stabilization and systems work, improving reliability and giving the client a more professional hosting platform for long-term growth.

Results

• Website performance improved and reported as “excellent”

• Waiver workflow implemented with a focus on repeat-customer ease and better tracking

• Clear remediation paths defined for incomplete legacy waiver imports

• Successful migration to WP Engine with post-launch stability monitoring

• Project successfully completed and closed

Takeaway

When a website is both operational and customer-facing, the sequence matters. Stabilizing performance first creates the runway for deeper workflow improvements — and migrating to stronger infrastructure afterward ensures those improvements remain reliable as the business grows.