Overview

Client: Iron Witness Forge
Founder: Paul Jenkins
Location: Western North Carolina
Year: 2025–2026

Iron Witness Forge is the work of Paul Jenkins, a custom blacksmith and knife maker in Western North Carolina. His knives blend rustic materials with refined craftsmanship — designed to be used, endured, and passed down.

Before partnering with AM&PM Marketing, Iron Witness Forge had a simple website with no clear brand identity and limited functionality. The goal was to transform that presence into a brand-led, immersive experience that reflected the intention behind the work and made custom commissions feel clear, personal, and considered.

Our Approach

We reimagined Iron Witness Forge’s digital presence from the ground up — focusing on storytelling, restraint, and usability rather than traditional e-commerce.

• Created a custom brand identity rooted in meaning and symbolism, including a logo that references both the forge and the mountains of Western North Carolina

• Designed and launched a refined website that balances rustic warmth with modern polish

• Elevated an existing brand video by featuring it prominently as the homepage hero, immediately immersing visitors in the forge experience

• Built a guided custom knife inquiry experience that helps clients explore options and submit thoughtful commission requests

• Developed a visual portfolio to showcase past work and serve as inspiration for future builds

The Result

Iron Witness Forge now has a cohesive brand and website that reflects the craftsmanship behind each piece — while making the custom ordering process feel intuitive, intentional, and approachable.

The site has shifted from a static landing page to a functional commissioning experience, supporting deeper client relationships and setting a strong foundation for future growth.

Client Words

“Peter took the time to understand my business and what makes it unique. The result is a sleek, professional site that truly reflects my work — both visually and in how customers experience it.”
— Paul Jenkins, Iron Witness Forge