Overview

Past Experience: Buckhead Village District
Role: Creative & Marketing Manager
Location: Atlanta, GA
Year: 2019 - 2023
Category: Events • Strategy • Design • PR

I led the planning and execution of holiday programming, décor, and seasonal activations designed to drive foot traffic, increase dwell time, and support retailers during the peak shopping season.

A cornerstone initiative was the launch of Christkindl Market, created in partnership with the German Cultural Alliance — now an annual Atlanta holiday tradition.

Scope of Work

• Holiday event strategy & programming

• Cultural partnerships & vendor coordination

• Décor & installation management

• PR strategy & media outreach

• Social & paid media campaign support
  
  

Key Programming

• Atlanta Christkindl Market

• Atlanta Ballet performances

• Chabad Buckhead Menorah Lighting

• Holiday Sip & Stroll events

• Street festivals & local maker markets

• Seasonal décor, tree lighting, banners & window displays
  

Results

• +86% parking revenue YoY

• +37% foot traffic YoY

• 97,920 organic social impressions

• 1,058,953 paid media impressions

• 70+ media placements generating 10.5 million impressions
  

Takeaway

Thoughtfully curated holiday programming can drive meaningful economic impact while creating lasting community traditions.