Overview

Client: Vinings Jubilee (Brand Properties)
Location: Atlanta, GA
Year: 2025–Present
Category: Strategy • Digital • Events • Community Engagement

Vinings Jubilee is a neighborhood retail destination in Atlanta with a strong local foundation and long-standing tenant mix.

AM&PM Marketing was brought on as a full-service partner to refresh the property’s digital presence, increase foot traffic, and reestablish it as a vibrant, community-driven destination.

Our approach focused on building a connected marketing ecosystem—bringing together digital channels, tenant engagement, and on-site experiences to create consistent momentum across the property.

Scope

• Marketing strategy & monthly planning

• Social media & content creation

• Email marketing & newsletter development

• Website updates & event calendar

• Tenant collaboration & cross-promotion

• Event concepting, planning, and execution

Digital Growth & Ongoing Marketing

We rebuilt the foundation of Vinings Jubilee’s digital presence—introducing consistency across social, email, and web while supporting over 30 tenants through ongoing content and campaigns.

Results:

• +130% increase in social media views

• +150% increase in reach

• +203% follower growth

• ~50% average email open rate

• 50+ new subscribers through campaigns and giveaways

Signature Programming

Ladies Night Out

A property-wide retail activation designed to drive cross-shopping and create a social, high-energy experience.

Impact:

• One of the strongest tenant participation turnouts to date

• High community engagement

• Established a repeatable event model

Menorah Lighting

A community-centered holiday event in partnership with Chabad of Smyrna.

Impact:

• Strong community turnout

• Meaningful cultural programming

• Reinforced the property as a neighborhood gathering place

Strawberry Social — Farmers Market Kickoff

A seasonal activation designed to relaunch the weekly farmers market.

Impact:

• ~200 attendees

• 75+ email captures

• Strong vendor and tenant participation

Impact

• Significant growth across all digital channels

• Consistent increase in engagement and reach

• Strong tenant participation across activations

• Elevated perception of Vinings Jubilee as a community destination

Takeaway

By aligning digital strategy, tenant engagement, and community-driven programming, Vinings Jubilee has evolved into a more connected and active neighborhood destination.