Overview

Client: Buckhead Village District (Jamestown)
Location: Atlanta, GA
Role: Creative & Marketing Manager
Years: 2019–2023
Category: Strategy • Events • Digital • PR • Experiential Marketing

Buckhead Village District is one of Atlanta’s premier luxury mixed-use destinations, home to a curated mix of high-end retail, dining, and experiential concepts.

As Creative & Marketing Manager, I led strategic marketing initiatives designed to elevate the property’s brand presence, drive foot traffic, and support tenant performance—while positioning the district as a dynamic, experience-driven destination.

Scope & Leadership

• Led property-wide marketing strategy and campaign planning

• Managed external agencies across PR, social media, and paid advertising

• Oversaw multi-million-dollar marketing budget

• Directed event programming and experiential activations

• Led content strategy across digital channels

• Managed partnerships with retailers, cultural organizations, and local stakeholders

• Oversaw on-site branding, signage, and environmental design

Signature Programming & Events

Bodacious Blooms — Flower Festival

A multi-day floral festival that transformed the district into an immersive, citywide destination.

• Large-scale floral installations and visual moments

• Designer collaborations and workshops

• Street festival, 5K run, and retail activations

• 30+ participating retailers and partners

Impact:

• +52% foot traffic YoY

• +47% parking revenue YoY

• 700K+ PR impressions and widespread media coverage

• Significant lift in retailer sales and engagement

Holiday Programming & Christkindl Market

A reimagined holiday strategy anchored by the launch of Christkindl Market in partnership with the German Cultural Alliance.

• Multi-week holiday programming and events

• Cultural performances and seasonal experiences

• Retail-driven activations and markets

Impact:

• +86% parking revenue YoY

• +37% foot traffic YoY

• 70+ media placements generating 10M+ impressions

French Market & Seasonal Activations

A series of smaller-scale, high-impact events designed to maintain momentum throughout the year.

• Street festivals and themed retail events

• Community-driven programming and partnerships

• Ongoing tenant engagement

Impact:

• +64% foot traffic during activation periods

• Consistent engagement across tenants and visitors

Digital Marketing & Brand Engagement

In parallel with on-site programming, I led digital marketing initiatives to strengthen audience engagement and ensure consistent brand storytelling across all platforms.

This included:

• Email marketing and newsletter strategy

• Website content and campaign alignment

• Social media oversight and performance strategy

• Paid media and PR coordination

Results:

• +106% YoY increase in engagement across digital channels

• 1.4M+ paid media impressions per month

• Newsletter engagement consistently outperforming industry benchmarks

Overall Impact

• +8% YoY increase in overall foot traffic across the district

• Significant increases in parking revenue tied to major activations

• Elevated brand perception as a leading lifestyle destination in Atlanta

• Strong tenant performance driven by integrated marketing efforts

• Established signature programming that continues as annual tradition

Takeaway

For high-end mixed-use destinations, marketing success comes from more than individual campaigns—it requires a cohesive strategy that blends digital storytelling, experiential programming, and strong partnerships.

By aligning these elements, Buckhead Village District evolved into a destination defined not just by its retailers, but by the experiences it delivers.