Overview

Client: Vinings Jubilee
Location: Atlanta, GA
Year: 2025
Category: Events • Strategy • Social • Community Engagement

Ladies Night Out at Vinings Jubilee was a community-driven retail event designed to increase foot traffic, encourage cross-shopping among tenants, and create a welcoming, social experience for the surrounding neighborhood.

AM&PM Marketing led the event strategy, planning, and execution — delivering a high-impact activation on a condensed timeline.

Objectives

• Increase on-site foot traffic and dwell time

• Drive participation across multiple tenants

• Create a repeatable event concept for future programming

• Strengthen Vinings Jubilee’s community identity
  

Scope of Work

• Event concept & creative direction

• Tenant outreach and coordination

• Event timeline, run-of-show & logistics

• Vendor sourcing and management

• On-site coordination

• Event promotion across digital channels
  
  

Highlights

• Multi-tenant participation with in-store activations and promotions

• Live music and interactive experiences

• Floral installations and giveaways

• Strong cross-promotion among tenants

Results

• Strongest tenant participation to date

• High community turnout and positive tenant feedback

• Seamless execution despite a condensed planning window

• Elevated perception of Vinings Jubilee as a neighborhood gathering place

Client Feedback

“Ariel and Peter put together a wonderful event at Vinings Jubilee—especially on short notice and while managing everything from overseas. This was one of the strongest tenant participation turnouts we’ve had to date.”
— Lisa Graham, Vice President of Leasing, Vinings Jubilee

Takeaway

Thoughtfully planned, community-first events can activate retail centers, strengthen tenant relationships, and create lasting connections with local audiences.