Overview

Past Experience: Buckhead Village District
Role: Creative & Marketing Manager
Location: Atlanta, GA
Years: 2022–2023
Category: Strategy • Events • PR • Community Engagement

Bodacious Blooms began as a seasonal floral installation and evolved into a signature, annual flower festival that transformed Buckhead Village into a destination experience.

The campaign combined immersive installations, community partnerships, and multi-day programming designed to drive visitation, retail sales, and press coverage.

Scope of Work

• Festival concept & creative direction

• Floral partnerships & vendor coordination

• PR & media strategy

• Event programming & logistics

• Community & retailer engagement

• Paid & organic marketing support

Key Partners

• Floratorium (NYC)

• East Olivia

• Canaan Marshall

• Livable Buckhead

• 20+ neighboring property owners
  

Festival Highlights

• VIP cocktail reception

• Floral design workshops

• Street festival & local maker markets

• 5K “Flower Run”

• 30+ curated in-store events
  

Results

• +52% foot traffic YoY

• +47% parking revenue YoY

• 99.5K organic social impressions

• 101,385 paid media impressions

• 13 PR stories generating 722,339 impressions
  
  

Retailer Feedback:

“Foot traffic up 161% and sales up 53% over LY.” — Alice + Olivia

“Our strongest sales days — we beat LY and our overall April sales plan.” — Jimmy Choo

Takeaway

Immersive, multi-day experiences — when paired with strong partnerships and storytelling — can deliver exceptional ROI for both properties and retailers.